As an online marketing strategist, I want to make sure every cent you spend is targeted, every word sells and all your online marketing drives traffic to your business  – your website, your newsletters and your social media.

• I am genuinely interested in you and take the time to understand your business, working out what is best for you and your resources – rather than applying a ‘cookie cutter’ approach

• I love making websites work – good content, good design and good usability

• I excel at interviewing you in a structured manner to extract key, compelling content

• I offer you a fresh take and, where possible, will leverage what you have rather than reinvent the wheel

• I love making things happen so you shine online

Barbara’s experience

With over 30 years of marketing experience in the US and Australia, Barbara has worked for non-profits, corporations like Westpac, E*TRADE Australia and OneVue as well as small businesses like Image by Design, Studio Petrina Milas, DMK Skincare Revision Clinic, Conscious Money, Executive Medicine, RENT-A-GARDEN and the Vintage Sports Car Club of Australia.

After working on the launch of E*TRADE Australia, Barbara became committed to the principles of good web design and good web writing. She is passionate about sharing this with small businesses and startups.

Raised in Albany, New York, Barbara has lived almost half her life in Australia and describes herself as a ‘happy transplant’. Although she loves the beach, Barbara says there is nothing quite like swimming in a freshwater lake.

Barbara loves jigsaw puzzles which may explain why she loves web writing and organising content for websites.